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New Release Marketing-Cloud-Advanced-Cross-Channel PDF Dumps [2025] - Marketing-Cloud-Advanced-Cross-Channel Salesforce Marketing Cloud Advanced Cross Channel Exam Questions

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Marketing-Cloud-Advanced-Cross-Channel Exam Questions: Salesforce Marketing Cloud Advanced Cross Channel & Marketing-Cloud-Advanced-Cross-Channel Exam Preparation

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Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Syllabus Topics:

Topic
Details

Topic 1

Mobile (SMS
Push): This section evaluates expertise in MobileConnect, MobilePush, and GroupConnect, along with integration options like WhatsApp. Mastering mobile configuration and Mobile Studio functionalities will demonstrate cross-channel communication proficiency of Salesforce Marketing Cloud Practitioners.

Topic 2

Interaction Studio: Mastering Interaction Studio capabilities ensures expertise in real-time personalization and customer interaction strategies, aligning marketing efforts with customer needs across all touchpoints.

Topic 3

Triggers: This area covers SOAP
REST API capabilities. Proficiency here reflects the ability of Salesforce Marketing Cloud Practitioners to integrate triggers that enable automated, dynamic interactions for seamless customer experiences.

Topic 4

Ad Studio: Ad Studio capabilities, such as audience targeting and integration with advertising platforms, are critical here. Salesforce Marketing Cloud Practitioners showcase the ability to align paid media efforts with Salesforce Marketing Cloud for optimized campaigns.

Topic 5

Social Studio: Social Studio functionality, configuration, and social customer service strategies are covered here. Demonstrating competence in managing social engagements will validate a practitioner’s ability to support robust cross-channel strategies.

Topic 6

Einstein for Marketing Cloud: The topic focuses on advanced understanding of Einstein capabilities, configurations, and differentiations. This tests proficiency of Salesforce Marketing Cloud Practitioners in using AI-powered tools to personalize and optimize Marketing Cloud initiatives.

Topic 7

Distributed Marketing: This topic focuses on features and sending options. Highlighting expertise in streamlining distributed campaigns showcases efficiency of Salesforce Marketing Cloud Practitioners in empowering localized marketing within a centralized platform.

Salesforce Marketing Cloud Advanced Cross Channel Sample Questions (Q15-Q20):

NEW QUESTION # 15
What can be recommended in Einstein web recommendations: select 3 (Home, Product; Category, Cart, Conversion Pages)

A. banner
B. Product
C. Content

Answer: B

Explanation:
Einstein web recommendations can specifically recommend the following types of content on a website:
* A: Product: Recommendations can include specific products based on user behavior and preferences.
* Category: Pages that group similar types of products can also be recommended to help guide users to areas of interest.
* Cart: Recommendations can be made for the cart page to encourage the completion of purchases or suggest complementary products.

NEW QUESTION # 16
Decision split using contact data not working, myorders DE with 1 to many relationship configured in attribute group. What questions you need to ask to troubleshoot. Select multiple

A. Is there any spelling mistake in your contact attributes.
B. Are there any eligible matching orders for that particular contact
C. Are u using attribute to attribute comparison.

Answer: A,B,C

Explanation:
For troubleshooting a decision split using contact data in Salesforce Marketing Cloud that isn't working, consider the following:
* A. Are you using attribute to attribute comparison: This involves ensuring that comparisons in the decision split are correctly set between comparable data types and values.
* B. Is there any spelling mistake in your contact attributes: Typos or incorrect field names in attribute definitions can prevent the decision split from correctly evaluating the data.
* C. Are there any eligible matching orders for that particular contact: It's crucial to verify that there are relevant data records that meet the criteria set in the decision split. Lack of matching data can lead to unexpected outcomes in journey behavior.

NEW QUESTION # 17
What does Priority in an in App message determine?

A. Which message shows first when the user opens the app, when multiple-inapp messages are present on the user's device
B. Where on the screen (top, middle, bottom) the in-app message should appear
C. Which message shows first in the lock-screen or notification tray, when the user receives multiple push notifications to their device
D. If the priority is set to 1, then the user's device will vibrate to let them know

Answer: A

NEW QUESTION # 18
If an administrator put an email in a shared folder and did not set permissions, which business units would have full access to the email?

A. Only the business unit(s) immediately below the top level account will have access
B. Only the business unit where it was created will have access
C. All business units will have access
D. Only the top level business unit will have access and permissions need be set here for sharing

Answer: D

NEW QUESTION # 19
What are the functionalities of ad studio. Select multiple.

A. tiktok user match.Ez
B. myspace user match.
C. Iinkedin Company match.
D. linkedin user match.
E. facebook advanced match.

Answer: C,D,E

Explanation:
The functionalities of Advertising Studio in Salesforce Marketing Cloud include:
* A: Facebook Advanced Match: This feature allows users to match their customer data with Facebook user profiles to enhance the targeting of their ads.
* B: LinkedIn User Match: Similar to Facebook Advanced Match, this functionality enables users to match their data with individual LinkedIn users for targeted advertising.
* C: LinkedIn Company Match: This allows matching to LinkedIn company profiles, enabling targeted B2B advertising campaigns.

NEW QUESTION # 20
......

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