Description

 

Master Business, Digital Marketing & AI – All in One Compact Program from IQN

 

The Mini BBA in Digital Marketing is a dynamic, career-oriented program that combines the fundamentals of Business Administration with advanced Digital Marketing techniques and cutting-edge Artificial Intelligence applications. This diploma is designed to prepare the next generation of marketing professionals and entrepreneurs with in-demand skills for the digital economy.

It integrates practical skills, marketing strategy, and emerging technologies like AI.

 

The Mini BBA in Digital Marketing in Sudan offers a unique blend of a business administration diploma, a comprehensive digital marketing course, and an accredited marketing diploma that covers everything from SEO and PPC training to advanced topics in AI—making it the ideal AI-powered marketing diploma in business and marketing for future-ready professionals in Sudan.

 

The mini-BBA goal is to:

• Understand core business functions (marketing, finance, HR, operations)
• Plan and implement high-impact digital marketing campaigns
• Use AI tools for content creation, campaign optimization, and audience targeting
• Apply data-driven decision-making to improve marketing ROI
• Manage budgets and calculate ROI for digital initiatives
• Lead and manage digital teams using AI-based productivity tools
• Integrate strategic thinking with digital innovation
• Develop a Capstone Project featuring a real-world AI-driven digital strategy

 

Why Take This Mini BBA in Digital Marketing?

 

1. Core Business Administration

• Gain essential knowledge in business strategy, finance, HR, and operations
• Learn how businesses function and how to make informed, strategic decisions
• Build a strong foundation in business management relevant to digital professionals

2. Digital Marketing Specialization

• Master SEO, PPC, social media, content marketing, email marketing, and analytics
• Learn how to plan, execute, and optimize marketing campaigns across platforms
• Gain real-world experience using popular digital tools (Google Ads, Meta, Mailchimp, etc.)

3. AI in Digital Marketing

• Explore AI-powered tools like ChatGPT, Jasper, HubSpot AI, and Marketo
• Learn how AI enhances targeting, content generation, automation, and analytics
• Discover how to apply predictive insights and personalization in marketing

 

 

Who Should Enroll?

 

• Marketing professionals upgrading to digital and AI tools
• Recent graduates in business, marketing, or IT
• Entrepreneurs launching digital startups
• Freelancers and digital consultants
• Professionals in Sudan seeking an accredited online digital marketing diploma
• Anyone looking to combine business, marketing, and AI in one powerful program

 

 

What You Will Learn

 

• Core business administration principles: strategy, finance, HR, and operations
• Fundamentals of digital marketing, including SEO, PPC, content, social media, and email marketing
• How to plan, execute, and optimize digital marketing campaigns
• Use of leading AI tools in marketing like ChatGPT, Jasper, and HubSpot AI
• AI-powered analytics and automation for campaign personalization and targeting
• Budget planning, ROI calculation, and financial forecasting using AI
• Managing remote digital marketing teams with performance tools and AI-based solutions
• Strategic thinking and innovation in a digitally competitive market
• Application of data-driven decision-making in digital marketing strategy
• Creation and presentation of an AI-driven capstone project for real-world business scenarios

 

Course Details

 

It is 180 hours, covering the below areas:

 

• Month 1: Business & Marketing Foundations

• • Week 1: Introduction to Business Administration (10 hrs)
  • Week 2: Marketing Principles & Consumer Behavior (15 hrs)
  • Week 3: Digital Marketing Overview & AI Introduction (15 hrs)
  • Week 4: Content Marketing & SEO with AI Tools (15 hrs)

• Month 2: Digital Execution & AI Integration

• • Week 5: Social Media Marketing + AI Engagement Tools (15 hrs)
  • Week 6: Paid Ads & AI Analytics (15 hrs)
  • Week 7: Financial Planning & AI Budget Forecasting (10 hrs)
  • Week 8: HR in Digital Teams & AI in Recruitment (10 hrs)

• Month 3: Strategy & Capstone Project

• • Week 9: Email Marketing Automation with AI (15 hrs)
  • Week 10: Digital Strategy + Capstone Development (15 hrs)
  • Week 11–12: Capstone Project Finalization + AI Insights (15 hrs)

• Assessment & Grading

• • Quizzes (Per Module) – 40%
  • Module Projects – 20%
  • Capstone Project – 20%
  •  Participation & Peer Reviews – 20%

• Language: The curriculum is in English, but the teaching method combines both Arabic & English
• Delivery Mode: Online / Classroom
• Certificate: Recognized Certification from IQN – A respected global credential from the International Qualifications Network (UK).

 

 

Why Learn with Sudacad?

• Accredited by a Leading Institution – Sudacad (Sudatel Academy for Telecommunications) is a trusted name in professional education in Sudan, offering quality training aligned with job market needs.
• Accredited & Recognized in Sudan and the region
• Industry-Experienced Instructors in AI, digital, and business fields
• Career-Ready Program aligned with current market demands
• Capstone Project to showcase your skills to employers or launch your own business
• Recorded lectures available on Sudacad Telegram channel for online courses.

 

 

 

Enroll Now : Click here